Job Description: Social Media Director

Company: Ignite Visibility

Position Type: Full-Time

Location: Remote (US-Based Only)

About the Role

Ignite Visibility is seeking a high-energy, proven Social Media Director with deep agency experience to lead, innovate, and scale our organic social media department. In this remote leadership role, you will be responsible for driving high-level strategy, managing key client relationships, and directly growing both our client portfolio and internal team of strategists, creators, and support staff across the US.

If you are an agency veteran who thrives in a fast-paced environment, excels at growing departments, and brings creative, data-driven organic social and influencer strategies to life, we want to hear from you.

Key Responsibilities & Essential Functions

Department Growth & Team Leadership

• Scale the Department: Build, lead, and mentor a high-performing distributed team of strategists, junior support members, freelance writers, and visual designers.

• Process Optimization: Standardize workflows to maximize productivity, finding faster, simpler, and cost-effective ways to deliver top-tier results.

• Team Development: Provide ongoing training, clear directions, and continuous guidance to elevate overall team capabilities in social strategy and client communication in a remote environment.

Client Strategy & Relationship Management

• Serve as the primary lead for client-facing social strategy, seamlessly pitching, presenting, and managing client expectations across various industries.

• Conduct deep competitive research and industry analysis to position clients ahead of market trends.

• Translate client business goals into highly engaging, creative monthly organic social and influencer campaigns.

Campaign Execution & Platform Management

• Oversee the creation, maintenance, and growth of client social media profiles across Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter), and emerging platforms.

• Direct the development of original marketing assets, including product imagery, short-form video (Reels/TikToks), creative copywriting, and subtle motion graphics.

• Build and maintain strategic relationships with influencers and brand partners to boost client reach and authority.

• Supervise community management strategies to drive active, authentic audience engagement.

• Manage and execute targeted social media advertising efforts (Facebook, Instagram, X) to complement organic campaigns where required.

Analytics & Performance Optimization

• Produce detailed monthly performance reports highlighting strategic insights, KPI progress, and actionable recommendations.

• Continuously test, learn, and optimize content tactics using data-driven methodologies.

Required Qualifications

• Location: Must reside and be legally authorized to work in the United States (100% Remote).

• Agency Experience: Minimum of 6–8 years of dedicated professional organic social media and influencer marketing experience in a fast-paced agency setting.

• Leadership Track Record: Demonstrated experience successfully growing a team and department structure.

• Social Expertise: Comprehensive knowledge of social media platform algorithms, industry best practices, and campaign management tactics.

• Communication: Exceptional written, verbal, and client-facing communication skills tailored for remote collaboration.

• Technical & Analytical Skills:

  • Familiarity with social media ad management systems.

  • Google Analytics certification (preferred).

  • Basic SEO knowledge (preferred).

• Creative Abilities: Experience in copywriting, creative writing, short-form video ideation, and asset direction (preferred).

• Education: Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field (preferred).

• Work Style: Extremely organized, detail-oriented, and accustomed to managing tight deadlines under minimal direct oversight.

Core Competencies

• Expert Social Strategist: Broad technical and practical mastery of social media growth strategies.

• People & Department Leader: Natural ability to delegate, mentor, and inspire remote team members to work cohesively.

• Client Relationship Champion: Skilled at building strong trust virtually, handling difficult conversations smoothly, and delivering value that retention reflects.

• Self-Directed & Resourceful: Proactive mindset—generates creative solutions independently without needing direction from senior executives.

• Process-Oriented: Organized, productive, and constantly looking for ways to streamline workflows and reduce costs without sacrificing quality.

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.